We're a digitally centered, full-service agency specializing in advertising, marketing and content creation for diverse and global markets with an additional focus on Latin Culture. Our mission is to craft ideas people want to belong to for some of the best clients in the world, creating loyal customers and prosperous brands.
A sense of belonging does not come easy. We carefully study our target market’s habits, needs and wants as they relate to our brand partners. We then craft a storyline across time and multiple platforms making sure we interact with our customer in a way that is welcomed and enjoyed. We hire talent that are passionate about people, culture, technology and ideas; who work hard and enjoy a good challenge.
We're tested creative entrepreneurs that dream big, work hard for your brand, and bring a fresh global and multicultural perspective on growth. We work to create a dialogue with the consumers that they are interested in; continuing leveraging analytics to read and track opportunities. We're nimble yet formidable, seeing ourselves as key business partners to our clients. We work with them to create brand assets that intrigue customers and drive business growth.
Vox Profero distinguishes itself by attracting a certain kind of talent. Competitive, globally Curious, fluid in technology and passionate about creating ideas that make an impact.
We are a diverse set of creative strategists and strategic creative, intent on attracting the right customer with each challenge through insightful, breakthrough campaigns that make our clients leaders.
Roberto Ramos must have driven his mother crazy as a child for he is rarely content until things are done to his satisfaction, or when someone can prove to him how it's done better. A visionary with the memory of an elephant he applies a bird's eye vision to every scenario, accurately interpreting market trends and their direct impact on business needs.
He leads the company's internal strategy, new business and guides the marketing campaigns for our existing clients including Macy's, Pepsi, Vonage and General Motors. An articulate fellow he is a frequent speaker at industry conferences and has been quoted in media outlets such as the New York Times, Business Week, The Financial Times, Hispanic Business, CBS and NBC.
His past life was spent at conglomerates such as Grey Worldwide and Burson-Marsteller, where he provided marketing counsel to companies including IBM, Phillip Morris, Merrill Lynch, AOL, Venezuela's Cisneros Group of Companies, Intel, United Distillers and Procter and Gamble. Roberto holds a Bachelors of Arts in Economics and Literature from Cornell University and is fluent in Spanish, Italian, French and Portuguese.
Susan is a fast talker and an even faster thinker, she has been known to deliver a winning creative presentation in less than five minutes. She challenges her team to "get the point across" in ways that surprise, challenge and engross their audiences. Curious by nature, her passion and enthusiasm permeate the agency generating enough energy to power the AC on hot summer evenings.
Susan has led successful campaigns for clients like Verizon Wireless, Macy's, Martell, Chivas, Hennessy, MTV, Coca-Cola, UNICEF, and The Office of National Drug Control Policy. She is the brand architect behind the Daisy Fuentes® line of clothes, Voto Latino®, Yele Haiti for Wyclef Jean and other brands for social change.
A passionate speaker and writer, Susan has been quoted in numerous periodicals including Crain's, NY 1, NBC, Vanidades, NEO, Hispanic Business, El Universal, and AdWeek. She has also spoken in conferences and panels around the country.
Miriam, literally, wrote the book on the women's market. A proud Afro-Latina who loves to play the violin, originally from Puerto Rico, with a quarter-century of profit and loss corporate experience under her belt, Miriam took a pen to her passion and published The 85% Niche: The Power of Women of All Colors—Latina, Black, and Asian, a must-read tome for marketers.
With an MBA from Columbia University, Miriam came by her wisdom through knowledge and first hand experience, having held senior executive and officer positions at top Fortune 100 companies like General Motors Corporation, Avon Products, Inc. and Carson Products, a division of L'Oreal. Miriam is an experienced speaker, passionate and articulate and convincingly speaks to audiences around the world about the importance of connecting with diverse customers.
She is featured in Ted Women and sits on several impressive boards, including Women at NBCU. At Vox Profero, Miriam wears the important leadership hat of VP of Client Services and Brand Strategy, she is a new business guru, and the voice of wisdom and experience. On top of this, Miriam also manages to keep our clients happy and prosperous while keeping the engine of the agency humming smoothly!
If there exists an "advertising gene," Carolina Dammert's family has inherited it in spades: no less than seven family members—including her father and two siblings—work in the industry, and Carolina’s penchant for details and passionate interest in the psychology of human nature made her a perfect candidate for a career in Client Services.
She has experience in both general and Hispanic markets, and prior to Vox Profero she spent a decade at Young & Rubicam servicing such corporate icons like Dr. Pepper, Sony, Colgate-Palmolive, Weight Watchers and Sanofi Aventis. At Vox Profero Carolina brings her perfectionist touch to clients including Macy’s and Vonage, and on her diligent vigilance no detail goes overlooked.
She is constantly at bat for her clients and her willingness to step up has translated into the highest levels of client satisfaction. Carolina goes beyond in her personal life as well, and spends her free time volunteering to help the homeless and needy children, singing in the church choir, and training for a triathlon.
Since joining the Vox Profero team as the Director of Public Relations & Communications, Patricia Taylor has revealed herself to be our very own resident Wonder Woman. She started her career in broadcast journalism at Televisa in her native Mexico, then hopped the fence to the communications side, and her ascent hasn't stopped since.
For more than 15 years she has been marketing messages to multicultural audiences in Texas, California and New York, and has helped position world class brands as diverse as the consumer base: Diageo, Jose Cuervo, Johnnie Walker, T-Mobile, Volkswagen. Patricia is passionate about serving the U.S. Hispanic consumer, and brings a cross-border perspective that adds layers of subtlety, sophistication and force to her work.
She is a stickler for her native tongue, and will never miss an opportunity to debate the finer points of Mexican slang. She is also married to her hometown sweetheart; has raised two perfectly well-adjusted, bilingual young New Yorkers; and prefers watching futbol to shopping. Thank God she came to Vox Profero to use her powers for good, and not evil.
Jackie Brown looks nothing like her famous namesake though she does kick ___ when it comes to getting things done. Born in the US, Jackie grew up in Venezuela where she studied audiovisual communications.
She worked in media, advertising, broadcast, and animation for the last 14 years for companies such as Lifetime, A&E and HBO Latin America. She also applied her production and language skills and her eye for detail to agencies like Uniworld, Green Team and many others.
A woman of many hidden talents Jackie happens to be a classical trained pianist, and a professional dancer. She recently completed her sigma six certification process, proving that she is still an A student, to boot.
Lidia, or Laly as she's affectionately called, has the mind of a razor, the wit of an executioner, and the smile of a child. Born in Argentina, she grew up in Venezuela and has traveled the globe supervising all creative aspects of production from Los Angeles to Buenos Aires. She studied communications at the Universidad Central de Venezuela and graphic design at Pratt Institute.
Her ability to be sugar sweet or wickedly dark often catches innocent souls off guard. A writer by trade with an eye for art and design, Laly is as versatile as she is prolific. She has spent the past 15 years in agencies such as: JWT, McCann Erickson, Leo Burnett, and EURO RSCG.
Laly collects vintage tin robots. In her spare time she can be found bidding away on e-bay.
Harry Garcia is the original one-man show. Very few Art Directors can host their own talk show’s and Harry is one that does, very successfully every Holiday party. A mad man to the core Harry’s wit and style permeates the agency work from impeccable brand presentations to campaign execution.
He is one of the few that can truly call themselves a designer and a consummate AD Man coming up with radio, TV or mobile app ideas just as quick as he can turn around new brand guidelines. Harry’s optimistic and yet unconventional way of looking at the world, along with his prowess as a brand builder, are a tremendous asset on any project where the story is key and the brand experience fundamental.
Before joining Vox Profero, Harry ran his own design studio for clients like Donna Karan, Macquarie Securities, Pfizer, the City of New York and many, many others. Harry’s work can be appreciated through clients like Verizon Wireless, Macy’s, Fifth Third Bank, Teatro Stage Festival, Cherokee Nation and more.