(Hispanic PR Blog) – Latinas are one of today’s fastest growing and influential consumer markets. They generate $400   billion in purchasing power, but influence $1.2 trillion in buying decision. Moreover, 73% of Latinas between the ages of 18-44 are mothers, making them a critical segment for marketers seeking to reach women who are gatekeepers of their families. Latinas also tend to skew on average 14 years younger than the general US population and have larger families than other segments. In an effort to gain a more in depth perspective on what this will mean for marketers, Hispanic PR Blog recently spoke with Miriam Muléy, VP of Client Services & Strategy at the vox collective and author of the newly released, The 85% Niche: The Power of Women of All Colors—Latina, Black and Asian (Paramount Books). continue reading “Meet Miriam Muléy, author & vox collective’s VP of Client Services & Brand Strategy”

NEW YORK (The Holmes Report) – Healthcare is on the minds of many Americans and the Hispanic experience might be able to provide the solutions that the national conversation on healthcare is looking for. Hispanics as a group, the fastest-growing demographic in the country, provide a wealth of insight into issues that may affect the general population.

Among Hispanics, mothers are the primary caregivers and on the whole, Hispanics do not always turn to doctors for advice. Hispanics are also at higher risk for many chronic diseases, so their health needs are a prescient national concern as their numbers grow. It is important to pay attention to this group’s lack of healthcare access and categorical undertreatment to parse out the reasons beyond economic circumstances that account for comparatively low numbers of access. If we get Hispanics right, soon enough we will treat the healthcare problems of the entire nation. continue reading “Marketing To Latinos: Clues For A National Healthcare Conversation”

NEW YORK (The Huffington Post) – The upcoming U.S. census will show that the American Latino population is now greater than fifty million, which surpasses the population of California, our largest state, as well as any other Spanish-speaking country in the world except Mexico. With this heft comes greater influence as corporations and politicians alike see Latinos as critical to their success, and so scramble to secure their support.

Latinos — entrepreneurial and social by nature — have embraced this newfound clout by flexing their $1 trillion purchasing muscle and invigorating the political dialogue by sending a growing number of their own to national office. Despite this influence, still, a recent report by the Pew Hispanic Institute shows that Latino potential in the U.S. is stymied by a lack of unified national leadership — especially around key issues like education, public health and immigration reform — that affect Latinos disproportionately and remain stumbling blocks to full equality.

continue reading “Before a Latino White House, Comes a Latino Leader”

Women on Women for the TED Women conference in Washington featuring a wide variety of industry leaders including Susan Jaramillo and Miriam Muley from The vox collective.

View Video here:
Finding your voice: A TED woman video presented by NBCU

The Census updates released during the past couple of weeks paint a dynamic and powerful picture of the growing influence of Latinos in the U.S. According to the official government numbers, Latinos are driving as much as half the growth of the entire U.S. population, surpassing original estimates.

Latinos Take Washington
But perhaps the most important development coming out of this decennial population count is the stronger Latino political clout as Washington and the rest of the country get ready for the 2012 President election. Next year will signal the strongest political year yet for Hispanics whose voting prowess will surpass the 20 million mark.

The double-digit growth of Hispanic voters in the past ten years is driven mostly by U.S.-born Latinos. Equally significant is that much of the Latino growth is coming from States like Florida, Texas, Nevada and Washington, which have gained electoral votes based on a population surge driven by Latinos. Simply put, Latino votes will make election-day television maps a lot more contested and interesting going forward. continue reading “2010 Census Signals a New Hispanic Mainstream; Record Impact Begins with 2012 Elections”

The fall of Hosni Mubarack’s regime signals some much needed hope for democracy in Egypt, as well as a powerful reminder of the growing restlessness and assertiveness of the developing world’s over one billion young people, a record number. The ex-Egyptian leader himself acknowledged the role his country’s youth played in booting him from office.

This youth demographic tidal wave is one of the most important developments impacting the global landscape. The World Bank estimates that as much as 9 out of every 10 young people are born in the developing regions of Africa, Latin America, the Middle East and South-East Asia, places that are challenged by ills including high levels of unemployment and great income disparity.

These rising millenials are growing up at a time when information technology and social media give them access to global news and popular culture, making their countries’ shortcomings glaring. This same technology allows them to come together and act as more influential and powerful groups. This is precisely what is happening in the Arab world and could very well take place in other developing regions where dissatisfied youth are rightfully demanding more. continue reading “Rising Millenials: How the Developing World’s Youth Can Change Business”